Aurei is an eco friendly body cleanser that gently exfoliates and rejuvenates your skin. Our products create an uplifting experience that transforms your showers
into a relaxing and aromatic spa moment. We offer a gentle, relaxing and rejuvenating experience that make bathing an uplifting experience, keeping you
feeling fresh and cheerful throughout the day.
Branding, Packaging Design, Poster Design, UI Design
Studio project at Srishti Institute of Art, Design and Technology, 2018
Team: Charmaine Sah, Vimarsh Bhatt, Nadine Gracias, Niveda Sah
We have designed a typographic logo that seamlessly blends with an iconographic image.
When exploring the essence of our brand and the images that go with it, we used the idea of
dew drops on leaves and played with the shape to create the icon that forms the ‘u’ in Aurei.
The shape of our packaging label shows the integration of tradition and contemporary design, creating a premium, niche form that exudes the heritage of our creations.
Our advertising approach is to focus on the product and make it stand out as the main attraction.
Since our brand essence revolves around the luxury and indulgence of a spa experience,
our advertising strategy focuses on transporting the viewer to a more sensual, de-stressing environment.
For our online presence, it is essential that everything follows and is in sync with our existing visual language, illustration style and photography. We use the neutral colours as a major part of the theme while using shades and tints of the signature rose colour as accents to give the user a clean and luxurious experience.