The main aim is to spread awareness about Body Shaming in a satirical way through
butter packaging and break stereotypes about Body Shaming through a subtle way.
A butter is never consumed all at once, hence as she/he keeps eating butter, they slowly
get the message which I intend to give which is ‘Beauty comes in all shapes and sizes’.
The illustration with a message is a fun surprise for the consumer which he/she gets as
they keep eating the butter.
Packaging Design, Illustration
Srishti Institute of Art, Design and Technology, 2017
Photography Credits: Rahul Mathew